Watch our winner, Google Creative Lab, and our judges discuss what makes for great advertising.

WINNER of the 2012 USA TODAY
Print Ad Competition

Google Creative Lab
"Google+ Hangout Dalai Lama & Desmond M. Tutu"

 

FINALISTS of the 2012 USA TODAY
Print Ad Competition

The Advertising Council
"Newborn & Child Survival/Every Beat Matters"

Team Detroit
"nanoblock – The Better the Detail"

Google Creative Lab
The Advertising Council
Team Detroit
One winner will receive $1 million in ad space in USA TODAY,
with over 3 million readers every day. That’s a lot of eyes on your canvas.

Businesses, agencies, marketers, and non-profits are invited to submit their most engaging and creative print ads to be reviewed by some of the most respected names in advertising and publishing, including USA TODAY publisher Larry Kramer.

Judged by some of the best names in the business.
  • Nik Studzinski
    Executive Creative Director, Droga5
    Nik Studzinski is Executive Creative Director at Droga5. Prior to joining Droga5 in 2010, Studzinski had been Creative Director at Mother London. Previously, he served as Executive Creative Director at Publicis London for half a decade and was Head of Art at Saatchi & Saatchi London, where he became the youngest board member in the agency's history.

    Studzinski’s career highlights include myriad award-winning campaigns for Monster, Lexus, Schweppes, P&G, Renault, Cadbury, the British Army, Boots and PUMA, among others.
  • Chip Kidd
    Designer/Writer, Knopf Doubleday Publishing Group
    Chip Kidd is a graphic designer and writer in New York City. His book jacket designs for Alfred A. Knopf (where he has worked since 1986) have helped spawn a revolution in the art of American book packaging. He is a recipient of the International Center of Photography's award for Use of Photography in Graphic Design, as well as the National Design Award for Communications, the industry's highest honor.

    The Cheese Monkeys, Kidd's first novel, was published by Scribner and was a national bestseller, as well as a New York Times Notable Book of the Year. His second novel, The Learners, was also published by Scribner to tremendous acclaim.

    Kidd is also the designer and co-author with Lisa Birnbach of 'True Prep,' the follow-up (30 years later) to 'The Official Preppy Handbook', an instant New York Times best-seller. 'Batman: Death by Design', his first graphic novel as author, was published in the summer of 2012 by DC Comics. Kidd's 2012 TED talk, 'Designing Books Is No Laughing Matter. Well, Okay, It Is.' has received well over a half million hits in its first six months.
  • Sean McLaughlin
    Creative Director, Wieden + Kennedy
    Creative Director and failed herpetologist Sean McLaughlin works in the New York outpost of independent agency Wieden+Kennedy.

    In addition to leading the New York shop's Delta and Heineken accounts, Sean has contributed to pretty much every account on the New York agency's roster: ESPN, Target and The Cooper-Hewitt National Design Museum, to name a few. Prior to Wieden+Kennedy, Sean was at Anomaly, New York. There he helped launch a series of innovative companies including Virgin America and Jawbone Earwear, and was the writer on the Cannes Grand Prix-winning Diesel "Be Stupid" campaign. He's worked at JWT in New York and The Richards Group in Texas as well.

    Sean lives in Brooklyn with his wife, Judy. And approximately 2,567,096 others.
  • Tiffany Rolfe
    Partner/Chief Content Officer, co:collective
    Tiffany Rolfe recently joined Co:Collective as Partner/Chief Content Officer from Crispin Porter + Bogusky where she was the VP/Executive Creative Director of the CP+B LA office.

    During her ten years at CP+B, Tiffany created business-changing work for her clients, which included American Express OPEN, MINI Cooper, Volkswagen, Ikea, Burger King, Virgin Atlantic Airlines, Kraft, Bolthouse Farms, Old Navy and Microsoft.

    While running American Express OPEN, Tiffany was responsible for overseeing the development of the successful online small business community, OPEN Forum. She also worked on the ‘truth’ brand, which proved to be one of the most effective campaigns in history to curb teen smoking. Her “Eat ‘em like junk food” work for Bolthouse Farms rebranded carrots in the battle against junk food and became a highly visible campaign in the ongoing debate about health and obesity.

    Tiffany’s work has been featured on the cover of the New York Times, in the Wall Street JournalHuffington Post,Advertising AgeAdweek, among others. She has received top awards at every major creative and effectiveness competition in the industry, including The One Show, D&AD, The Clios, The Andys, The Effies, and Cannes, where her work was awarded a Grand Prix and Titanium Lion. Tiffany was featured in Advertising Age’s “Twenty Five Twenty-Somethings,” in Adweek’s “Young Ones,” and in 2009, she was named one of Advertising Age’s “Women to Watch” and is now a member of the Ad Council.
  • Chuck Porter
    Chairman, Crispin Porter + Bogusky
    Chuck Porter joined the Crispin Agency in 1988 as Creative Director and Partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and been named as one of the top 15 creative shops in the country. In 2010, CP+B was selected by Advertising Age as Agency of the Decade.

    In addition to his role at Crispin Porter + Bogusky, Chuck is Chief Strategist for MDC Partners, CP+B's parent company. Chuck is a past co-chairman and current board member of Advertising Week in New York, North America's preeminent communications industry event, as well as past Chairman of the American Association of Advertising Agencies. Along with Martha Stewart and Michael Dell, he was named one of Inc. magazine's Entrepreneurs We Love.

    Chuck grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota.
  • Michael Wolff
    Media Columnist, USA TODAY
    Wolff is a two-time winner of the National Magazine Award, a contributing editor at Vanity Fair where he has written a long-time regular column, the founder of Newser.com, and the author of a recent biography of Rupert Murdoch, "The Man Who Owns the News." For many years Wolff wrote a much-followed column about the media for New York Magazine.

    In addition to the media, Wolff's subjects have ranged from politics and technology to covering the beginnings of the Iraq war from U.S. Military HQ in the region, to a recent cover story in New York magazine about his mother's long battle with dementia.

    Wolff is the author of Burn Rate, his best-selling and quintessential memoir of a dotcom start-up, as well as four other books. He continues to write a regular column for the Guardian and for British GQ. He oversaw a recent redesign and revamping of Adweek, the advertising industry magazine, as its editorial director.

    Read related articles, click here
Google Creative Lab

Google Creative Lab

"Google+ Hangout Dalai Lama & Desmond M. Tutu"

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The Advertising Council

The Advertising Council

"Newborn & Child Survival/Every Beat Matters"

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Team Detroit

Team Detroit

"nanoblock – The Better the Detail"

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